Well, "back in the day", the game was always at the back of the store with al the other scifi RPGs and scifi warsims in its own black coated rack that held the little black books. People discovered it and played it, and it developed a following. But it's never taken off like a D&D or any of the other big or moderately successful RPGs, or so it appears on the surface.
I bring up kids because other forum members have posted about how they've played with their families, or more specifically their kids. And where you don't need to be a child to play, creating a character that's either eighteen years or younger, and letting them develop like a D&D character, might put the game in a new light for a newer generation.
I kind of get Traveller now after all these decades, and still think the old classic system was robust enough that it only needed a few tweaks to put it into D&D popularity to really keep it thriving. So, that's what I've posted about.
I wasn't quite sure why T5 came around, so I posted this topic.
CT sold more than 170,000 core set units, not counting the post 2000 reprints.
I don't recall if that's just Book 1-3 boxes, or includes Deluxe boxes, TTB and Starter. (Someone check the BFBs! Marc listed the sales numbers in one of them.)
Pretty much only D&D sold more in the 1977-1987 timeframe of CT. In the 80's, there was no game store I went to that didn't support Traveller to some level. That counts stores in Alaska, Hawaii, Oregon, Washington, and Florida.
Traveller was also one of the few games most gamers I met knew of... even if they didn't play it. Most D&D players knew that Boot HIll existed, because there were conversions in the PHB.
Most comic readers were aware of Star Frontiers - it was HEAVILY advertised in Marvel products - and maybe Gang Busters (it was in a few select comics). I don't recall seeing adverts outside of Dragon Magazine for MSH/AMSH, not even in Marvel comics, but I wasn't collecting nor regularly reading at the time it came out.
I'd lay odds that WEG's lifetime sales of d6 Star Wars cores compare closely to Traveller's lifetime sales.
But WEG, MSH, and 2300 all mark a major shift in gaming: A move to single mechanic systems.
Traveller never truly dropped to unknown... But the much smaller print runs of later Traveller show that GDW wasn't hitting the mark with the newer gamers.
T5 is Marc doing rules with a unified mechanic, and the modularity that CT had... but putting it all in one set.