If a TL12 shuttle craft entered an Earth-like atmosphere from space and was going to land nearby to some people on the ground - what would they see and hear and when?
The answer varies with propulsion options.
With NO propulsion used ... so basically an aerobraking atmospheric entry and glide slope to the landing zone ... you're looking at something akin to a NASA Space Shuttle or SpaceX Starship type of atmospheric entry profile (lots of compression heating plasma high up to bleed off orbital velocity). The main difference between the two entry profiles is the "glide slope vs belly flop" option for scrubbing off as much velocity as possible before making contact with the world surface (in a controlled or uncontrolled manner) for a touchdown.
WITH propulsion used, all kinds of alternative options for entry profiles become possible.
Simple gravitic (or other reactionless) thrust makes it possible to "geosync in low orbit" and effectively "hover down" from 100+ km above the world surface in a controllable way. So a constant descent rate of 100 kph would be able to descend from the "edge of the atmosphere" in about an hour at what amounts to ground vehicle freeway speeds. Nothing dramatic or impressive ... although the views out any windows would no doubt be spectacular.
Reaction (rocket) thrust could potentially do the same thing as the gravitics, but at MUCH higher expense (in reaction mass to generate the necessary delta-v). For most reaction mass thrusters, the sheer inefficiency relative to gravitic "reactionless" thrust makes the notion something of a non-starter, but in an emergency condition would remain an option. Needless to say, a reaction thrust drive will have a "louder signature" than a gravitic one, but that's about it (aside from the consumption of reaction mass needed for the maneuver).
These options are not even mutually exclusive.
A streamlined hull could use inertial aerobraking to scrub off a portion of orbital velocity and use gravitic thrust to scrub off the rest of the orbital velocity, resulting in a quicker descent through atmosphere in a controlled manner.
As far as "observers on the surface at the landing zone" are concerned, they're only going to be able to witness anything that happens within their view of the horizon.
If you're wanting to make a "low signature" descent and touchdown, your best option is going to be to avoid aerobraking (since that makes a bright streak moving rapidly across the sky) entirely and due a pure gravitic power descent from orbit (basically "stop" relative to the surface while in orbit to achieve geosynch and then descent vertically on gravitic thrust only). It will take longer to complete the maneuver than an aerobraking approach, but it will have a much lower signature that can be easily "not seen" (or just not noticed) by any observers on the world surface.