Has anyone heard of Virgle, this year's iteration of Google's April Fool's Day prank? The press release says it all.
Google (NASDAQ: GOOG) and Virgin Group today announced the launch of Virgle Inc., a jointly owned and operated venture dedicated to the establishment of a human settlement on Mars.
"Some people are calling Virgle an 'interplanetary Noah's Ark,'" said Virgin Group President and Founder Sir Richard Branson, who conceived the new venture. "I'm one of them. It's a potentially remarkable business, but more than that, it's a glorious adventure. For me, Virgle evokes the spirit of explorers such as Christopher Columbus and Marco Polo, who set sail looking for the New World. I do hope we'll be a bit more efficient about actually finding it, though."
The Virgle 100 Year Plan's milestones will include Virgle Pioneer selection (2008-2010), the first manned journey to Mars (2016), a Virgle Inc. initial public offering to capitalize on the first manned journey to Mars (2016), the founding of the first permanent Martian municipality, Virgle City (2050), and the achievement of a truly self-sustaining Martian civilization with a population exceeding 100,000 (2108).
“Virgle is the ultimate application of a principle we’ve always believed at Google: that you can do well by doing good,” said Google co-founder Larry Page, who plans to share leadership of the new Martian civilization with Branson and Google co-founder Sergey Brin.
"We feel that ensuring the survival of the human race by helping it colonize a new planet is both a moral good in and of itself and also the most likely method of ensuring the survival of our best – okay, fine, only -- base of web search volume and advertising inventory,” Page added. “So, you know, it's, like, win-win."
According to the Virgle site, this project would not only create a Plan B in the case of the collapse of civilization on Earth, but it would create an off-world backup site for Google's Internet operations.
While the project is ultimately a joke, it's a reasonably well-thought joke that I thought might be interesting to people who followed the discussions about corporate nationalism in 23xx. Kie-Yuma might well be the prototype. Other corporations, on other worlds--post-garden or pre-garden ones, maybe--elsewhere in the Arms.
Google (NASDAQ: GOOG) and Virgin Group today announced the launch of Virgle Inc., a jointly owned and operated venture dedicated to the establishment of a human settlement on Mars.
"Some people are calling Virgle an 'interplanetary Noah's Ark,'" said Virgin Group President and Founder Sir Richard Branson, who conceived the new venture. "I'm one of them. It's a potentially remarkable business, but more than that, it's a glorious adventure. For me, Virgle evokes the spirit of explorers such as Christopher Columbus and Marco Polo, who set sail looking for the New World. I do hope we'll be a bit more efficient about actually finding it, though."
The Virgle 100 Year Plan's milestones will include Virgle Pioneer selection (2008-2010), the first manned journey to Mars (2016), a Virgle Inc. initial public offering to capitalize on the first manned journey to Mars (2016), the founding of the first permanent Martian municipality, Virgle City (2050), and the achievement of a truly self-sustaining Martian civilization with a population exceeding 100,000 (2108).
“Virgle is the ultimate application of a principle we’ve always believed at Google: that you can do well by doing good,” said Google co-founder Larry Page, who plans to share leadership of the new Martian civilization with Branson and Google co-founder Sergey Brin.
"We feel that ensuring the survival of the human race by helping it colonize a new planet is both a moral good in and of itself and also the most likely method of ensuring the survival of our best – okay, fine, only -- base of web search volume and advertising inventory,” Page added. “So, you know, it's, like, win-win."
According to the Virgle site, this project would not only create a Plan B in the case of the collapse of civilization on Earth, but it would create an off-world backup site for Google's Internet operations.
While the project is ultimately a joke, it's a reasonably well-thought joke that I thought might be interesting to people who followed the discussions about corporate nationalism in 23xx. Kie-Yuma might well be the prototype. Other corporations, on other worlds--post-garden or pre-garden ones, maybe--elsewhere in the Arms.
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