Professional graphics and layout. Real artists. Whatever you think of the D&D3 books, they are top notch in production quality. Even if you don't care for the art or the fonts or whatever, there is no question that it was very well and very professionally produced.
The Imperium Games T4 books were great failures in this regard. They look like they were laid out with MS Word 2.0.
The Imperium Games T4 books were great failures in this regard. They look like they were laid out with MS Word 2.0.